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About Wadwin

Built for Asian businesses, by someone who gets it

Wadwin was born out of frustration. Every WhatsApp CRM tool on the market was built for Western markets, priced in USD, and didn't understand how businesses in Hong Kong and Southeast Asia actually communicate.

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Our mission

We believe every SME in Asia deserves a world-class WhatsApp CRM โ€” without enterprise pricing, without USD conversion friction, and without tools that don't understand Cantonese.

Wadwin is built to be the most intuitive, most affordable, and most culturally-aware WhatsApp CRM for businesses in Hong Kong and Southeast Asia. We price in HKD. We support Cantonese AI. And we never charge a markup on Meta message costs.

Our customers are boutique owners in Mong Kok, F&B operators in Singapore, beauty studios in Kuala Lumpur, and clinics in Taipei. They chose WhatsApp because their customers are on WhatsApp. We chose to build for them.

What we believe

Four principles that guide every decision we make.

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HK & Asia first

We built Wadwin for Hong Kong and Southeast Asia first โ€” not as an afterthought. HKD pricing, Cantonese AI, and local market understanding are core to who we are.

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Radical transparency

We never mark up Meta's message fees. What Meta charges, you pay โ€” nothing more. Our pricing page shows exactly what you get. No surprises.

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Simplicity over complexity

Every feature we build has to pass one test: can a non-technical business owner use it in under 5 minutes? If not, we redesign it.

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AI that actually works

We don't believe in AI for AI's sake. Our AI features โ€” auto-reply, Cantonese persona, AI Suggest โ€” are built to save real time for real teams.

500+
Active businesses
5
Markets served
HKD
Priced locally
2023
Founded in HK

Our journey

2023

Wadwin founded in Hong Kong. First version built for a local retail client.

2024 Q1

WhatsApp Cloud API integration launched. First 50 businesses onboarded.

2024 Q3

Cantonese AI persona engine launched โ€” an industry first.

2024 Q4

Broadcast campaigns and analytics dashboard released.

2025 Q1

Expanded to Singapore, Malaysia, and Taiwan markets.

2025 Q3

AI Suggest and AI Auto-Reply launched. 500+ active businesses.

2026

Wadwin 2.0 โ€” full platform rebuild with enhanced AI, new pricing tiers, and expanded language support.

What makes Wadwin different

HKD pricing โ€” No USD conversion. No monthly exchange rate surprises. What you see is what you pay.
Zero per-message markup โ€” Meta charges for messages. We pass that cost through at exactly Meta's rate โ€” no margin on top.
Cantonese AI โ€” industry first โ€” The only WhatsApp CRM with a native Cantonese AI persona engine. Your bot speaks your customers' language.
Plain-text AI setup โ€” Write your bot's instructions in plain sentences. No flowcharts, no coding, no consultants needed.
Built for SMEs โ€” Our smallest plan starts at HK$198/mo. We believe every small business deserves enterprise-grade tools.
Transparent roadmap โ€” We share what we're building and why. Our customers shape our product through direct feedback.

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