One dashboard — separate workspaces for every client WhatsApp.
Marketing and digital agencies juggle multiple client brands. In Wadwin, each client is a separate workspace tied to their own WhatsApp Business number: contacts, campaigns, and analytics stay isolated. You keep template libraries per brand, assign account managers per client, and export performance for client reviews — without mixing inboxes.
What breaks when agencies run WhatsApp manually
Spreadsheets and personal phones do not scale when retainers multiply.
Too many client inboxes to monitor
Account managers lose track of which thread belongs to which brand — risky for compliance and tone.
Reporting is anecdotal
Clients ask for proof of delivery and engagement; screenshots are not a report.
Brand voice drifts
Without a shared template library per client, junior staff improvise on the fly.
Three pillars agency teams adopt first
Everything routes through Meta’s official WhatsApp Business Platform — templates still need Meta approval where required.
Separate workspace per client number
Each connected WhatsApp number is its own workspace: contacts, broadcasts, and analytics do not cross over.
Template library per brand
Store approved wording, languages, and variables so every send matches the client’s voice.
Campaign metrics for client decks
See delivery and engagement in one place so account leads can answer client questions with data, not guesses.
How agencies structure delivery
Performance shops, PR firms, and e-commerce retainers share the same pattern.
Workspace per client account
Hand off a client — hand off a self-contained workspace with its own number and team access.
Brand-specific templates
Onboard a new brand with a fresh template pack instead of copying from another client.
Campaign reporting
Pull recent broadcast stats before the weekly client call — no spreadsheet gymnastics.
Team assignment by client
Give each account pod access only to the workspaces they manage — fewer mistakes, clearer ownership.
Why agencies standardise on Wadwin
Add WhatsApp operations to your agency stack?
Start free. No credit card required. Connect your first client workspace when contracts are signed.